4 Key elements to 5x your Brand Equity & more

The Growth Letter #88

September 13, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: The difference between brand equity and brand value

  • Post: Chief Growth Officer for TaskDrive

  • Media: Drive content engagement

  • Tool: Make your tweets go viral

  • Framework: Value Discipline Framework

One Article:

Frances Martin-Isaacs, The Creative Director of Relevance, created a piece highlighting the differences between brand equity and brand value. Online brand equity is a measure of the perceived value of a brand or product in the mind of consumers. Discover how to build and maintain your brand’s equity.

One Post:

I'm excited to announce that I am now the Chief Growth Officer for TaskDrive, a Lead Generation Service for B2B Sales and Marketing Teams.

I'm looking forward to helping the company achieve its goals!

With TaskDrive having over 100+ people across the globe, I am grateful to David Henzel and GQ Fu for providing me with this opportunity.

If you are interested in learning more about TaskDrive, I invite you to check out our website or contact me directly. I would happily chat with you about our company, services and mission.

One Media:

With content becoming a pivotal vertical for businesses, this list by Copyblogger Media is gold. As stated in the post, you have a list of things that range from personal to impersonal topics for you to start your content creator’s journey.

Choose and start creating!

One Tool:

Tribescaler makes your tweets go viral. Its AI content generation tools help in creating immediate hooks and crush your writer’s block instantly. Sign in with your Twitter account and showcase your A game online!

One Framework:

No company can succeed today by trying to be all things to all people. It must instead find the unique value that it alone can deliver to a chosen market.

If a company tries to excel in multiple (often contradicting) disciplines, it is likely to end up stuck somewhere in the middle. This framework proposes three value disciplines from which companies can choose in order to become a market leader:

  1. Product Leadership (the best and most innovative product offering)

  2. Operational Excellence (the cheapest products through a cost-efficient production process)

  3. Customer Intimacy (amazing customer service and customer relationship management)

Choosing each one of the disciplines has tremendous consequences on how the company should be operating in terms of structure, processes and culture.

Examples:

1) You don’t visit a Nike Store to buy cheap shoes 2) You don’t go to Carrefour for the personalised service

Different customers buy different kinds of value. Get your values figured out with this framework.

Tim’s Hiring Zone:

You can find growth-related jobs here.