6 reasons Product Strategy fails - How to avoid them & more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: How Product Strategy Fails in the Real World

• Post: The endless idea generator

• Media: Spain to Turkey

• Tool: Summarise with Summari

• Framework: Influence Map

One Article:

How Product Strategy Fails in the Real World — What to Avoid When Building Highly-Technical Products

Nate Stewart is the Chief Product Officer of CockroachDB, a database designed to build, scale and manage data-intensive applications. He shares the failure modes for product leaders to keep an eye out for (like focusing on customer quality over quantity), and how he’s sidestepped those mistakes in his role at Cockroach (including a new approach to design partners).

One Post:

One of the most significant problems writers face is mental block. What to write? How to get ideas and more. Dickie Bush provides a great solution to tackle this:

This should help your creative juices flow in 60 minutes!

One Media:

A personal update:

I've moved from Spain to Turkey. It's been a great 6 years, and now I'm looking forward to continuing my work as Chief Growth Officer of TaskDrive & UberQA in beautiful Bodrum.

One Tool:

Summari is your AI-powered Assistant that instantly summarises things you read. Save time, get the gist, and stay on top of everything you need to read. Get your TLDR immediately!

One Framework:

Influence Map is a single visual framework of how audiences interact with the problem your business solves and what influences their behaviour. A high-level way to illustrate how and where marketers should focus. It’s where behavioural design and marketing intersect.

Think about your product or service and run it through this framework. It should provide you with a great starting point, and then move to more data-oriented sources such as customer reviews, surveys, and open data, improving your assumptions.

Tim’s Hiring Zone:

You can find growth-related jobs here.