A/B Testing Complete Guide & more

The Growth Letter #102

December 20, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: A/B Testing a complete guide

  • Post: LinkedIn carousel

  • Media: Business with the Shark

  • Tool: Commandbar

  • Framework: Minimal Viable Audience (MVA)

One Article:

This guide will help you understand everything you need to get started with A/B testing. You’ll see the best ways to run tests, prioritise hypotheses, analyse results, and the best tools to experiment through A/B testing.Learn the right way to test your hypothesis.

One Post:

Sam Browne is a creator who stormed into LinkedIn with his carousel format, great design, content, and storytelling. He’s produced great content and shared his carousel secrets in this post.

One Media:

Barbara Corcoran is a celebrity, and well-known figure in America’s business reality show Shark Tank, where entrepreneurs and business owners pitch to a panel of investors to persuade them to invest money. As a proud ‘Shark’ she opens up about her childhood and how that has shaped her life and the success she has today. Here Barbara runs through concepts of leadership and how to be a good boss!If you want to listen & watch the full episode, you can do it here.

One Tool:

Onboarding nudges, effective search, and relevant help content—all in one blazingly-fast widget. Never lose a user again because they struggled to learn your product. CommandBar widget is a searchable index of your app's features and content.

One Framework:

The minimum viable audience (MVA) represents the smallest possible audience that can sustain your business as you get it started from a microniche (the smallest market subset).

You must find your minimum viable audience if you want to impact other people’s lives. When you create real value for other people is when you can have a profitable business.

Your minimum viable audience should represent:

  • A small group of people

  • Interested in what you offer

  • That you can reach in a cost- and time-effective way

  • And who can provide feedback

Ask yourself:

  • How will I measure interactions? (comments, purchases, subscriptions?)

  • Over what period of time do I expect to see growth?

  • Can I interact with this audience directly? (comment back, send emails, ask for reviews?)

Understand your audience, don’t waste your time on vanity metrics. Take some time cultivating the audience on one platform before moving to another. You’ll likely need to engage with your minimum viable audience through several channels.

Once you understand your minimum viable audience in one platform, it’s time to expand. You may not have reached your minimum yet, but you know what it will take to grow.

Tim’s Hiring Zone:

You can find growth-related jobs here.