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- Branding and rebranding....The Growth Letter by Tim Cakir - Issue #55
Branding and rebranding....The Growth Letter by Tim Cakir - Issue #55
Hi friends,
Social media has been buzzing this week with the news of Facebook’s Meta rebrand and expansion.
Mark Zuckerberg creeped everyone out with a video explaining how existing social media platforms will converge into a dystopian-sounding metaverse.
Facebook wasn’t the only tech giant to cause a stir. I saw clips from Microsoft’s Ignite conference where speakers awkwardly announced their gender, pronouns, appearance and race. These introductions were apparently for the benefit of visually-impaired viewers. To me, it just sounded strange. Did you see the clip? What do you think?
Good Reads
It was a pleasure to join Rian Lanigan on Scaling Your Business. We talked about all things personal branding. Have a listen here:
Listen to Building your personal brand from Scaling Your Business w/Rian Lanigan. My guest for this episode is, Tim Cakir, Tim is a growth consultant who helps companies, entrepreneurs and students achieve fast and consistent growth.
If you want to know more about personal branding, I have a 7 step guide to creating and personal brand on my blog.
Every entrepreneur and professional should build a personal brand. Here’s my 7 step guide to standing out and attracting your target audience.
You might enjoy this humorous take on the Facebook news. The author suggests that the rebrand is a cynical attempt for the company to distance itself from negative PR.
Let’s talk about a fictional character. Let’s call him Mark. Imagine you are in school and there is this one child that constantly disturbs the class, does not follow any rules and bullies others any…
Who to Follow
Rian Lanigan is the host of the Scaling Your Business podcast. Check out some of the other episodes where he chats to diverse and interesting guests.
The latest Tweets from Rian Lanigan (@rianlanigan). @KilkennyCLG Fan | “Scaling your Business” Podcast🎙️ | Founder @YumyardIRL & Studio9. Meath, IE
Tool of the Week
Rescue Time is a productivity tool that helps you stay on track and avoid distractions throughout the day.
It uses data analytics to set a daily focus goal and coaches you to stay on track throughout the day. You can also track your deep work sessions. More than all that, over time the tool analyses your work days and reveals exactly what distracts you most often.
I haven’t tried this one myself yet - have you? Let me know what you think!
A personal analytics service that shows you how you spend your time and provides tools to help you be more productive.‘