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Building SaaS products and virtual meetings... The Growth Letter by Tim Cakir - Issue #29

November 16, 2020

Hello subscribers,

This week I’m sharing great advice for building SaaS products, some news and world developments, plus a few ways to improve your video calls.

Highlight

I published an article on my blog where I share everything I’ve learned over the past few months about virtual meetings.

I hope you enjoy the article and find some useful takeaways here.

Are you wasting time in disorganized virtual meetings? Learn how to plan engaging, productive virtual meetings that drive action and create results

Good Reads

Customers are overwhelmed with choice when choosing SaaS products. You now have to work harder to win your audience’s trust, and here’s how to do it.

The Saas industry is now in a buyer’s market - SaaS companies are a dime a dozen. To win, you must serve before your sell.

The worst thing you can do when building a SaaS product is to create a brilliant product that nobody wants or needs. To avoid this trap, learn how to incorporate customer feedback into every step of the process.

Building a SaaS product is pretty easy. Have an idea, flesh it out, pay a developer to build it, launch.

Building a SaaS product that customers actually want to use is a lot more difficult. Feedback is a major part of the puzzle.

Many people are excited about the news of the COVID-19 vaccine. In fact, one of the vaccine’s creator’s claims we will be back to normal life by next winter. However, not everything will bounce back immediately. Life, and the economy, might be altered for the foreseeable future.

Someone tell Wall Street. The recovery could take a while.

Google will start ranking passages from 2021. Learn everything you need to know about how these changes will affect your SEO strategy.

Google recently announced that they will start ranking “passages” in 2021. Should you care? We break down the latest.

I love seeing how companies adapt during a crisis. L'Oreal may have seen a drop in sales thanks to more people staying at home, so they’ve released a line of virtual makeup. Another way to make your Zoom calls more exciting!

Cosmetics company L'Oreal has announced a lineup of augmented reality filters they’re branding as “virtual makeup.”

Tools

Something different this week - a tool NOT to use.

I had a terrible experience with car and van rental service, Ubeeqo. I needed to rent a van while moving house, so I booked one through the app. When I arrived at the van it couldn’t be unlocked. I tried many times but couldn’t contact them, so requested a refund and hired a removals company.

Two months later, they still haven’t refunded me despite numerous attempts to get through to customer service.

So, if you need to rent a van or a car, DON’T use Ubeeqo!