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- Cannabis Culture and Selling with Confidence.... The Growth Letter by Tim Cakir - Issue #20
Cannabis Culture and Selling with Confidence.... The Growth Letter by Tim Cakir - Issue #20
Hello!
After last week’s newsletter I had lots of responses about escaping the city. Looks like many of you are thinking the same, it’s time to go live in the countryside!
I actually spent the weekend at a friend’s farm, surrounded by goats, sheep, horses and other creatures, and cooking over an open fire. Maybe I could get used to that lifestyle…
Anyway, this week I’m sharing an interview from my friends at EU startups about the cannabis industry in Europe, some tips on how to be a great salesperson, and some examples of how to keep your brand messaging sounding fresh.
Good Reads
Fun fact - one of my first jobs was selling Turkish carpets in LA. Sales came quite naturally to me but I know that many people struggle with it. There’s lots of good tips in this article, at the end it all comes down to confidence.
Insecurities can cost you your customers and job. Sales confidence is the winning formula to gaining respect, attention and more sales.
Now is a great time to get on board with product-led growth, and here’s an article explaining how to do it.
Your growth doesn’t have to fade away during chaotic times such as the COVID-19 Outbreak. Product-led Growth can still contribute to your growth.
There’s massive potential in the cannabis industry as people are waking up to the health benefits of the plant. I’m really excited that the sector is booming in Europe, so I hope you enjoy this brilliant interview with the founder of Rainbow from EU startups.
Cannabis culture and commerce continue to go mainstream and Rainbow is successfully breaking into the market. Founded in 2019 in Paris by five entrepreneurs, Rainbow has launched two wellness brands to help people relax thanks to the virtues of hemp and other adaptogenic plants.
Finally, here’s some great examples of how to pivot your brand messaging to make sure you are hitting the right notes with your audience.
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Who to Follow
If you want to keep up with all the latest developments in the European startup scene, following EU Startups is a must. You’ll find interviews with founders and VCs, advice for new entrepreneurs and job listings.
They’ve also recently started a podcast - so check it out!
The latest Tweets from EU-Startups (@EU_Startups). European startups, entrepreneurs business angels, and venture capitalists - welcome to the news feed for https://t.co/MkQJP5jvsV. Europe
Tools
This week we’re diving into something a bit technical.
Segment is a tool to help you collect, centralize and manage customer data across a variety of different platforms.
Within Segment you have sources, where your data comes from, and destinations, where the data needs to go.
This is an ideal tool to have consistent data across all sources, and it integrates with hundreds of other tools. It could be worth it if you want to keep track of your data and use it to your advantage.
Segment is a customer data platform (CDP) that helps you collect, clean, and control your customer data.