Customer Acquisition Chaos, Tactic for selling & more

The Growth Letter #86

August 30, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: CAC-Customer Acquisition Chaos

  • Post: Tactic to get you ahead in selling

  • Media: State of the Global Workplace 2022

  • Tool: The next-generation people operations platform

  • Framework: Value Stick Framework

One Article:

The internet revamped the age-old process of connecting brands and customers. It’s no longer as simple as wandering the market in your town square or driving to your local mall to browse shops. Brands compete for customers in a complex, expensive, and always-evolving digital environment. In a recession, customer acquisition efficiency becomes even more paramount.The article focuses on how customer acquisition framing works by looking at the Past, Present, and Future of customer acquisition.

One Post:

Kyle Coleman provides a simple tactic for account executives or sales leads to approach a potential client. Research target company strategies and align your value proposition to make your service/product appealing.

One Media:

Gallup is a global analytics and advice firm that helps leaders and organisations solve their most pressing problems. It recently conducted a survey where they asked 68000 employees from over 140+ countries about their wellbeing. The insights should be taken into consideration by leaders immediately. You can watch the 2.5 minutes video & download the report here.

One Tool:

Roots is a company by Deel building the next-generation people operations platform. Roots consist of a network of lightweight, highly-engaging HR plugins that are embedded in users' workflows (Slack plugins)

One Framework:

Value-based pricing is a price-setting method wherein a company primarily relies on its customers’ perceived value of the goods or services sold—also known as customers’ willingness to pay—to determine the price it will charge.

  1. Willingness To Pay (WTP) – What is the maximum amount the customer is willing to pay? That’s the WTP level on the Value Stick. The difference between WTP and actual Price is shown in the Value Stick as Customer Delight, which is the extra value the customer receives over and above what they were willing to accept.

  2. Price – This is the price the company charges for the product or service. It can be set anywhere between the Cost and WTP lines. The higher the Price, the higher the Firm Margin for the company – but the lower the Customer Delight.

  3. Cost – This is the monetary Cost of all inputs that go into the product or service. Lower Cost provides more money to be allocated to the Firm Margin and Customer Delight.

  4. Willingness To Sell (WTS) – The WTS represents the minimum amount the suppliers of raw materials and inputs are willing to accept for their products.

The next time you think about pricing, use this framework as a guide + your customer data. Pricing becomes easy.

Tim’s Hiring Zone:

You can find growth-related jobs here.