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  • Do you have a personal brand? The Growth Letter by Tim Cakir - Issue #36

Do you have a personal brand? The Growth Letter by Tim Cakir - Issue #36

Hey everyone,

I’m currently in the process of redesigning my brand, and I’m learning how important it is to consider how you present yourself in the online world.

After giving a talk on the subject for my university students, and I was inspired to publish a new blog post all about personal branding. If you want to learn more about why and how to create your own personal brand, go check out my article below!

Every entrepreneur and professional should build a personal brand. Here’s my 7 step guide to standing out and attracting your target audience.

Good Reads

Personally, I don’t use TikTok - I’m scared that I’m too old for it. But, I can see its power as a social network. Here’s an interesting infographic that compares TikTok with its new competitor - Instagram Reels.

Will Instagram Reels become a genuine rival for TikTok?

Interviews can be a great content format - they’re collaborative, shareable and offer your audience unique insights. If you want to include interviews in your content, check out this brilliant guide from content marketing masters Animalz, all about how to conduct and publish more exciting interviews.

Learn how to embrace the awkwardness of interviewing to improve your content: faster writing, better SEO, and more traffic.

Where is the SaaS industry headed this year? This article is all about this year’s SaaS marketing trends, and is a must-read if you’re in the industry.

The SaaS industry is competitive. Understanding SaaS marketing insights for 2021 is needed for Saas companies to retain customers and increase lead generation.

My students constantly ask me questions about SEO. I’m no expert, but I know that high volume/low difficulty keywords are the key to ranking well. Understanding keyword difficulty is a big challenge, but this excellent guide can help.

Understanding keyword difficulty and how it pertains to SEO, can be tricky. Discover everything about keyword difficulty and how to apply it to your SEO strategy.

Who to Follow

This week I think you should follow Ali Abdaal. He’s a medical doctor turned YouTuber/entrepreneur. He makes videos and writes about all kinds of topics from study hacks, to personal growth, to self-development tools, and book summaries.

The latest Tweets from Ali Abdaal (@AliAbdaal). 👨‍⚕️ Doctor, 🧪 YouTuber, 🎙 Podcaster @noverthinking. I teach people how to be Part-Time YouTubers - https://t.co/WNUElMBhFB. Cambridge, UK

Tools

Conversion.ai uses artificial intelligence to write high converting copy for your website, ads, social media, and more. You type what you want to say, and it generates different options.

Conversion.ai makes it easy for anyone to generate high performing marketing content using advanced AI. Companies use Conversion.ai to create Facebook and Google ads, website content, social posts and more. Get started for free and see the magic for yourself.

My fiance is a content writer, and she wasn’t happy when I showed her this tool, but I don’t think she needs to worry. I’m impressed with the results - it’s a great springboard for improving your copy and coming up with more persuasive ways to phrase things. However, you’ll still need to do plenty of editing. In my opinion, it doesn’t replace real, human writers - but it could help them get more done!

Btw, if you use the link above you’ll get 10k free credits (and so will I).

So, give it a try and tell me - do you think AI can write better than humans? Why or why not?