Generative AI is the future within the creative landscape & more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: Generative Tech Begins

• Post: Change your life with 21 rules

• Media: Go To Market Strategy with an Engineering lens

• Tool: Flexible & Powerful sheets

• Framework: Prioritise with RICE

One Article:

Generative Tech Begins

Generative Tech is the next step in software. It’s a new level of human-machine partnership.

Recently JasperAi reached 100 million in revenue and was valued at $1.5 billion. Other companies such as Open AI, and Anthropic. Machines are getting better at providing creative outputs. Every industry that requires humans to create original work—from social media to gaming, advertising to architecture, coding to graphic design, product design to law, marketing to sales—is up for reinvention. Fascinating read!

One Post:

Rob Hoffman mentions 21 rules that changed his life. Some of the takeaways are:

1. Make the best of your situation, be accountable, and be a good person.

2. Consistent output will lead to great results.

3. Take care of your mental well-being and laugh more.

You can read the post in detail here.

One Media:

How is a roadmap different from a goal system?

Who are pain-oriented buyers and visionary buyers & why should you ditch free trials?

Rich Rao speaks elaborately and efficiently about the Go To marketing (GTM) strategy powering Google & Meta. He also explains how his engineering background helped him develop internal architecture and GTM strategies for major companies.

Sit back and enjoy the podcast here.

One Tool:

Airtable is a low-code platform for building collaborative apps. Customise your workflow, collaborate, and achieve an ambitious outcome. Airtable is used to also power your backend by integrating its API with tools like Softr, Glide, and more.

One Framework:

RICE—which stands for Reach, Impact, Confidence, and Effort—is a simple prioritisation framework for quantifying the potential value of features, project ideas, and initiatives. This will help you to sort the order of tasks.

Choose values as per your organisation’s goals and objectives. The examples above should provide you with a starting point. Then use the formula to calculate the RICE Score and set your priorities accordingly.

Tim’s Hiring Zone:

You can find growth-related jobs here.