How to Care Less about Emails, Data Visualisation & more

The Growth Letter #76

June 21, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: How to Care Less About Your Email

  • Post: Data Visualisation is cool

  • Media: Anxiety is real

  • Tool: Lead your talent acquisition with Lever

  • Framework: Build your channel according to your product

One Article:

People who take control of their inboxes are calmer, happier, more productive, and better at hitting work goals, says Emma Russell, a senior lecturer at the University of Sussex who studies the impact of email. The key is making a plan. The article provides examples of email naysayers with a plan or strategy to cope with inbox overload. I hope you find them helpful.

One Post:

Visuals are excellent ways to showcase an idea or expression. Here is a great demonstration of the most popular websites since 1993 by James Eagle.

Simple and beautiful.

One Media:

I thought I would die, but my CEO took me to the hospital and saved my life. It was an anxiety attack, but it felt as though it was my last moment in this world. This week I am sharing about anxiety and how it changed my life. I hope the stigma around it reduces and my sharing about it helps people deal with their anxiety. You can read my article on anxiety here.

One Tool:

Lever is a leading Talent Acquisition Suite that makes it easy for talent teams to reach their hiring goals and to connect companies with top talent. It has the advantage of a world-class CRM and ATS in a single solution. It has over 5K customers worldwide, which include giants like Netflix & Spotify.

One Framework:

The Model Friction Spectrum is a growth framework focusing on 4 things that make up any business model: 1)How do you charge? 2)When do you charge?3)What are you charging for? 4)The amount you charge It also shows the journey of a product from low acquisition cost to high acquisition cost. This framework shows you should focus on “low-friction” to “high-friction” by delivering value to your customers.

An example of this would be LinkedIn:  LinkedIn (free) → LinkedIn (Premium jobs) → LinkedIn (Talent & Sales) → LinkedIn Enterprise solution. From low friction (free) to eventually high friction (enterprise).

Tim’s Hiring Zone:

Here are some growth-related roles you can apply to:Performance Marketing Manager ( B2B / SaaS / Remote )