How to Grow Faster with (near) $0 CAC, Creator journey outline and more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: How to Grow Faster With (Near) $0 CAC

• Post: Tips to start your Creator journey

• Media: The Advice Young People NEED To Hear

• Tool: Sort all your finances for FREE

• Framework: Prioritise the right feature for your product

One Article:

How to Grow Faster With (Near) $0 CAC

With climbing inflation, waves of tech layoffs, and a tighter focus on profitability, “grow at any cost” is no longer viable, even for the best-funded tech startups.A focus on Product Led Growth (PLG) than traditional Sales-Led Growth (SLG) has helped companies generate 40% of sign-ups from organic search. The importance of understanding the user's pain point and acting immediately on it reduces your time to value (TTV) which helps your product gain leverage and sign-ups. A great read for growing in the current layoff climate.

One Post:

Nathan Barry’s 13 tips to get you started as a creator are tactical and applicable for anyone wanting to initiate their journey. These various methods provide a great foundation for you to start now.

One Media:

The Advice Young People NEED To Hear

Simon Sinek, author of “Starting With Why” and inspirational speaker discusses topics including Maslow's hierarchy, empathy, leadership, and the essence of our social lives. A fantastic show with an outstanding oration from a great speaker.Key topics covered are:

• What is your Why?

• Do you ever give up on someone?

• Is mindset a privilege?

• The impact of Covid on the workplace

• Gen Z is the least resilience generation

• Monogamy, struggling relationships

• Most difficult conversations & more

You can watch it here.

One Tool:

Akaunting is an open-source, and online accounting software for small businesses and freelancers. From invoicing to expense tracking to accounting, Akaunting has all the tools you need to manage your money online, for free.

One Framework:

The Kano Framework is designed to prioritise features based on the emotional degree to which they are likely to satisfy and delight customers. Product teams can weigh a high-satisfaction feature against its costs to implement in order to determine whether or not adding it to the roadmap is a good decision.

The Kano model identified 3 features that your product team would like to discuss. There are 2 types of features that you don’t want in your roadmap: a) “Indifferent” features - Customers don’t care about theseb) “Dissatisfaction” features - Upsets your customersThe features that you want to discuss:1) Basic Features - These are features that customers expect a product or service to have. Example: When you book an Airbnb you expect hot or cold water.

2) Excitement Features - These are the surprise elements that can really boost your product's competitive edge. They're the features that customers don't even know they want, but are delighted with when they find them.Example: In your hotel, that might be finding that the staff remembers your name, or being offered a free meal or given a box of chocolates.

3) Performance Features - These elements are not absolutely necessary, but they increase a customer's enjoyment of the product or service.

Example: Your hotel room has a 4K TV & superfast WIFI, instead of the standard WIFI & 720p TV.The Kano framework for product teams looking for a systematic approach to feature prioritisation. In addition, it helps teams that are interested in prioritising functionalities they believe will delight customers.

Tim’s Hiring Zone:

You can find growth-related jobs here.