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  • Nostalgia and big plans for 2021.....The Growth Letter by Tim Cakir - Issue #31

Nostalgia and big plans for 2021.....The Growth Letter by Tim Cakir - Issue #31

Hey everyone,

I don’t know about you, but we’re getting into the festive spirit in our household. The Christmas tree is up and we are awaiting the arrival of my parents, hoping that they’ll be able to get here as soon as possible.

After such a difficult year, I hope you’ll be able to celebrate with family even if its on a smaller scale than usual.

The theme of this week is looking back at the past, and planning for the future. I’m already getting ready for 2021 so I’d love to know what you have in mind for next year.

Good Reads

Happy memories are extremely important in marketing, and I really enjoyed this collection of campaigns that leverage the emotional pull of nostalgia.

Check out 15 ads that use nostalgia marketing to give their messages an emotional edge.

There’s a lot of articles about 2021 trends, but I think this guide from Forbes stands out and has some great predictions for the coming year.

What are the key business trends every company needs to be aware of for 2021? Many of these trends are in response to dealing with the global pandemic that altered and emphasized new ways of doing business. Here are what I believe are the top 10 business trends for 2021.

Remote work was undoubtedly THE biggest trend of 2020. This article is all about growing and scaling a fully remote startup, and it’s a must-read for founders.

Many companies have been forced to embrace the remote lifestyle this year. The good news is, you CAN manage and scale a startup remotely. Here are all our best tips for hiring, running meetings, growing your brand and more.

I want to get serious about financial health in 2021 and I love the concept of creating my own “money rules” to live by. In this article, Ramit Sethi explains his personal money rules and how to go about creating your own.

Interested in building financial health without a traditional, strict budget? It is possible when you follow your own money rules.

Who to Follow

Scott Galloway is a professor of marketing at NYU and has just released a new book, “Post Corona: from crisis to opportunity” which is already on my must-read list for 2021.

The latest Tweets from Scott Galloway (@profgalloway). Product of big government @ucla @ucberkeley | Prof Marketing @NYUStern | Prof G Show, Pivot pods | Banned from @CNBC | Strategy Sprint https://t.co/57CtTLBpoc. NYC

Tools

Masterclass is an excellent example of the current trend of people investing in independent learning, and full credit to them, their marketing campaigns are irresistable.

My girlfriend and I finally signed up, taking advantage of their 2 for 1 Black Friday deal.

We’re planning to spend a few hours every Sunday afternoon expanding our knowledge and I’m already loving my first class, Gardening with Ron Finley.

Today's the Day | MasterClass