Quitting isn't a full stop, it's a detour & more

The Growth Letter #93

October 18, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: Tactical Advice for Founders Facing Tough Company Building Decisions

  • Post: 7 fundamental lessons

  • Media: Saastock 2022 with Team

  • Tool: Entrepreneurs’ toolbox

  • Framework: Value Matrix

One Article:

Quitting is like a dagger in the heart within the startup space. It’s unheard of and looked down upon. So then, what happens when Annie Duke set out to write her latest book, titled “Quit: The Power of Knowing When to Walk Away”? An entrepreneur herself, she states “Success comes from sticking to the stuff that’s working and quitting the rest. That’s why quitting is a skill you need to get good at.” A great article that unpacks psychology, decision making & mental models to help you understand what quitting means and how you can leverage it.

One Post:

Alex Lieberman shared 7 lessons from Ryan Holiday’s book. This list provides the fundamentals that you need to remember. If done well, you are well above the average who thinks and takes no action.

One Media:

I am at SaaStock 2022 in Dublin, Ireland. When in Dublin, do like the Dubliners! It’s a great time to connect with 2 colleagues GQ Fu & Tshili Khupe from Recover Payments & LTVPlus! With over 5000+ Founders & key decision makers in the Saas world, I am keen to connect and learn from great innovators!

One Tool:

LEANSTACK is a leading provider of Lean Startup and Lean Business Modeling tools, content, and coaching resources that are used by thousands of makers, entrepreneurs, and innovators. They help early-stage entrepreneurs find repeatable and scalable business models.

One Framework:

A value matrix is a breakdown of each buying center persona, their business problems, and how your product is valuable in solving those problems. This is done once you have mapped out your buyer persona.

The value matrix will also include a relevant marketing message tying the problem and solution together.

Create a chart with each persona in one column. Below each persona, list the pain points they face daily. If your product can solve or ease any of these problems, include them in the row below.

Make sure your product is bulletproof and should solve the problem and not just be a bandaid.

Tim’s Hiring Zone:

You can find growth-related jobs here.