Secrets of Engaging Global Audiences & more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: The Secrets of Engaging a Global Audience

• Post: LinkedIn Secret

• Media: Data Never Sleeps

• Tool: No-code website builder

• Framework: Theory of Constraints (TOC)

One Article:

The Secrets of Engaging a Global Audience

WhatsApp’s Global Head of Marketing Vivian Odior leads global marketing campaigns to help the messaging platform's more than two billion users celebrate their diversity. She shares 4 advice on how to create compelling marketing initiatives that can be used by anyone. Some of the key topics that are mentioned: 1) Brand Management 2) Storytelling 3) Consumer Psychology

Hope you enjoy the dialogue.

One Post:

A great solution by Matt Baker to curate your audience. A LinkedIn trick that should be used frequently to gain an audience and steal your competitors’ customers :)

One Media:

I am fascinated by the Internet of Things, and this powerful representation of it by DOMO shows how interconnected we are within it. As our interactions with the web grow further, more and more people will turn to it for their day-to-day interactions. Great visualisation!

One Tool:

Siter.io is a no-code website builder that allows you to design and publish websites without any code. It works by designing directly in the browser, freehand, using tools you already know.

One Framework:

The theory of constraints is a method for identifying what’s holding your project back and improving it, so it’s no longer a limiting factor. The five focusing steps can help you identify and address a constraint. This is the most basic and straightforward way to use the theory of constraints. 

1. Identify the constraint: Identify the problem that is blocking your progress to completing the project. These problems can be internal factors (lack of training..) or external factors (lack of talent or resources..).

2. Exploit the constraint: Make quick improvements to the throughput of the constraint using existing resources (i.e., make the most of what you have).

3. Subordinate the constraint: The parts of the process that are not constraints need to align with and support the constraint.

4. Elevate the constraint: If the constraint still exists (i.e., it has not moved), consider what further actions can be taken to eliminate it from being the constraint. (Maybe you need more people or investment for it to be removed)

5. Repeat the process: The Five Focusing Steps are a continuous improvement cycle. Therefore, once a constraint is resolved the next constraint should immediately be addressed. Don’t be complacent.

Tim’s Hiring Zone:

You can find growth-related jobs here.