Should You go Fractional at Work, Know Your Users & more

The Growth Letter #74

June 07, 2022

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

  • Article: Should You Go Fractional at Work

  • Post: Truly know your customers by testing

  • Media: Growth Sessions

  • Tool: Make data-driven decisions easily

  • Framework: Growth is Psychology

One Article:

Being a fractional worker means possibly splitting your time with 3 projects. This is not a standard 9-5 job and demands a lot from someone. You are independent and you have flexibility with jobs, but it also adds more hustle to your life. In this article, Bethany Crystal reveals 6 questions you should ask before you become a fractional worker. This is not easy but it does give you more autonomy & control over your destiny.

One Post:

Florian Decludt provides a sound solution on how understanding your target audience is essential to developing messaging that leads to your product or service. Taking it a step further, validating your messaging with data illustrates what's working and what can be scrapped.

One Media:

This week I had the opportunity to provide a deep dive session for the startups at Al Hussein Technical University in Amman, Jordan. Previously I had masterclasses focusing on Demystifying Growth Hacking & Product-Led Growth to eager and enthusiastic startup founders. You can find the University's Youtube page here.

One Tool:

Grow.com | No-Code, Full-Stack BI is a business intelligence (BI) platform that empowers everyone in your organisation to make data-driven decisions. It has been easy to adopt due to its ease of use, unlimited user licenses & great predictive analytics option. As the CEO of Grow, Rob Nelson is a tech enthusiast, who loves spending his time on product maps & removing obstacles for his team.

One Framework:

The ELMR Framework is something I have been talking about in my growth masterclasses and consultations. Everyone wants growth but not everyone focuses on user psychology. The important aspects such as what drives decision-making in users is pivotal for growth.

To help your product become a recurring part of your customers’ lives, you have to motivate users to build new habits. Motivational triggers are key to making habits stick.

Tim’s Hiring Zone

Here are some growth-related roles you can apply to:Strategic Operations Associate, Consumer Growth at Uber

Business Operate Associate at TravelPerk There are other roles that can be found here!