Small Habits Co-Founders Can Hang On to as They Build the Plane While Flying It & more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: Habits that are key for Founders & Co-Founders

• Post: 5x your landing page

• Media: Scale lead generation and business growth

• Tool: Text-to-speech solution

• Framework: One Metric that matters

One Article:

Small Habits Co-Founders Can Hang On to as They Build the Plane While Flying It

Monitoring and maintaining a robust relationship between Founder and Co-Founders are the most important factor for growing your startup. Manu Sharma and Brian Rieger turned an 11-year-long friendship into a lasting business partnership. What was the key to the duo’s healthy co-founder foundation? They share five techniques they’ve honed at Labelbox that other founders can use to strengthen their partnerships at any stage. Here’s to having a long and successful relationship between Founders and Co-Founders.

One Post:

Make your startup landing page 5x better with this simple yet effective skeleton shared by Anthony Pierri. When starting out you need to have a simple structure and then you can add and change as per your needs. Great stuff!

One Media:

This week I will be in a webinar with Charles E. Gaudet II talking about the Sniper Rifle method to boost your lead generation and growth within your business. You can ask questions by attending the webinar here. Join us for this conversation and take your lead generation strategy to the next level!

One Tool:

BeyondWords is a frictionless text-to-speech publishing solution where you and your team can convert text into engaging audio. Enhance your publishing workflow with their all-in-one audio CMS and AI voices— or create a custom voice.

One Framework:

The OMTM (One Metric That Matters) framework is a growth marketing framework that focuses on identifying and tracking a single key metric that will drive the growth of your business. The idea behind the OMTM framework is that by focusing on a single metric, you can prioritise your efforts and resources to achieve the most significant impact on growth.

Overall, The OMTM framework is a powerful tool for growth marketing that can help businesses focus their efforts and resources on what really matters, and identify the key metric that will drive growth in their business.

Example:

A company that sells online courses wants to grow its business. After reviewing its goals and objectives, the company decides that its OMTM (One Metric That Matters) is the number of course registrations. This metric is closely tied to the company's overall goal of increasing revenue and growing its customer base.

To track this metric, the company sets up a system & figures to track the course registrations on a daily, weekly, and monthly basis.

With the OMTM identified, the company can now focus its efforts and resources on driving course registrations. They test different marketing strategies such as email campaigns, social media advertising, and content marketing to see which strategies are most effective at driving course registrations. They also experiment with different pricing and course offerings to see what resonates most with their target audience.

By regularly monitoring and analysing the number of course registrations, the company can see which strategies and tactics are working and which are not, and make adjustments accordingly. Over time, the company is able to consistently increase the number of course registrations and grow its business.

This is just one example of how your business might use the OMTM framework. The key is to identify the metric that matters most for your business and track it consistently, using the results to drive growth.

Tim’s Hiring Zone:

You can find growth-related jobs here.