Tactical company building lessons, #1 enemy & more

The Growth Letter #65

April 05, 2022

Welcome to all the new subscribers of the Growth Letter this week!The format has changed yet again, but I hope you will enjoy this new format.Please give me feedback, hit reply, and I am always up for a conversation, no matter what.

Today at a glance:

  • Article: 23 Tactical Company Building Lessons.

  • Post: Getting over one’s comfort zone.

  • Media: School for Startups Radio, decisions, key challenges & more.

  • Tool: All-in-one video player for e-commerce stores.

One Article:

Cristina Cordova has experienced the startup world as an early employee in various startups; she describes her career as "somewhere between business and product". She also has managed teams of engineers who led DEI initiatives and hired everyone from growth PMs to developer advocates. Cordova is also a successful angel investor. She has helped founders work through every tough challenge of company building while backing over 50 startups.Cordova has been in your shoes recently, whether you're planning to grow or looking for opportunities.

She shares tons of practical pointers worth bookmarking.

One Post:

The fact that there is a comfort zone and one realizes it, that in itself is awareness. Everyone has a comfort zone and the ones who make an effort to get out and challenge themselves are those who grow.

One Media:

I had the opportunity to have a great conversation with Jim Beach on the School for Startups Radio Podcast.We spoke about decisions based on data, key challenges modern businesses face, and how to drive your company towards collective intelligence.

Listen to the podcast on Apple Podcasts or Player FM.

One Tool:

Vidjet is the simplest way to display on-site videos. Elevate your brand with embedded or pop-up video campaigns that load smoothly and offer an engaging visual experience for your visitors. You can automate videos in line with your customer journey and even collect email leads to grow your audience!