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Tactical guide to making better decisions, 7 ways to niche down & more

The Growth Letter #66

April 12, 2022

Welcome to the new members of the growth letter who have joined us since Tuesday. Dive into this week’s topics; I have introduced a new space called the Hiring Zone, where I will curate some interesting jobs for you.

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Today at a glance:

  • Article: Tactical Guide to Making better decisions.

  • Post: Niche down!

  • Media: Growth-Focused Decisions Through Documentation

  • Tool: Dynamic pricing software for eCommerce

One Article:

Whether you’re on the founder’s or investor’s side of the table, startups look a lot like poker. They both involve big gambles, the kind where it’s unclear whether you’ll end up with a winning hand or a “bad beat story” because the cards didn’t go your way. There’s also a series of small decisions that need to be made at a lightning-fast pace — and a need to keep close tabs on your competitors while not getting knocked off your own game. And if you’re forced to fold, you’re left to wonder if it was doomed from the outset or if poor execution and unforeseen forces played a role.Some remarkable frameworks and insights by Annie Duke to reduce biases during decision-making.

One Post:

As a creator, do not make the mistake of being everything for everyone. Be specific and keep refining your target. Choose that person and get better at defining that user until you are the category King of “that one thing”.

One Media:

I had a great time discussing decision making, idea management, and documentation with Brad A.Milford from the Unlimited Business Wisdom podcast. We also dove into how business people, young or old, should regularly take notes and review them to understand their decisions. Listen to the podcast on Apple Podcasts or Spotify.

One Tool:

Prisync | Dynamic Pricing is competitor price tracking and dynamic pricing software for any size of eCommerce company to increase your sales growth through acquisition. It automates the collection of competitor price and stock availability data to assist companies in online retail. The founder of Prisync, Burc Tanir, is also a great person to follow for all eCommerce-related topics.

Tim’s Hiring Zone:

Featured Opportunities