The Growth Letter #14 by Tim Cakir

July 14, 2020

Hi everyone,

This week I’ve got a few resources to share related to influencer marketing. The multi-billion dollar industry is going through major changes because of the pandemic, but it’s still a valuable growth channel for many businesses.

Plus, if you’re suffering from “Zoom fatigue” after months of video meetings, the perfect tool may be on its way. New startup Mmhmm is promising to revolutionize video calls, making them dynamic, engaging and fun.

Highlights

On Friday evening I was honoured to be invited to give a speech at the graduation ceremony for my students at ESEI. Even cooler than that, I got to DJ for the first time in a while! Thanks again to everyone at ESEI for organizing a super cool event and inviting me to play, and well done once again to all the students who worked so hard over the past few months.

In other news, it’s my birthday and I am celebrating today!

Good Reads

Linkedin gets a lot of criticism these days, but it’s still a valuable resource for your business. Here’s an in-depth explainer on how to create a LinkedIn ads strategy.

LinkedIn ads can help your business reach professional audiences who have up to 2 times the buying power compared to other platforms. Yet, so many advertisers fail to crack this channel and make it work to keep their business growing on autopilot. | ricardo | Jun 25, 2020

While we’re on the topic, could you see yourself as a LinkedIn influencer? If so, check out this blog about how and why to develop your personal brand on LinkedIn.

Becoming a LinkedIn influencer is often a better investment than an influencer on any other social media platform. In this post, we’ll explore why it’s better and how you can become one.

Trump wants to ban it due to concerns over spying from China….but with 500 million users, TikTok is the ideal platform for influencer marketing. Here’s a guide to setting up and tracking an influencer campaign on TikTok.

Discover tips and tools to set up and analyze a TikTok influencer marketing campaign.

Influencers and the companies they work with may have to change their approach if they want the industry to survive after the crisis. This article highlights the dangers of tone deaf posts during difficult times and why people are tiring of influencer marketing.

What does the future hold for social media stars?

Finally, the pandemic forced companies large and small to rethink their strategies. Check out this excellent article from Harvard Business Review which examines how businesses have successfully pivoted - and what we can learn from that.

A look at what’s worked and why.

Who to follow

This week I recommend you follow Marta Olszewska. She’s a content marketing expert, a Growth Mentor and now the COO of Zen Growth. She also has an amazing startup, Refill Aqua which is a project to offer filtered, refillable drinking water and and reduce plastic waste.

The latest Tweets from Marta Olszewska (@gwynethmarta). Growth Consultant @ZengrowthHQ | part of @GrowthMentorHQ | former Head of Marketing @Piktochart | dedicated to reducing plastic pollution via @refillaqua. Barcelona, Spain

Tools

The oddly named Mmmhmm promises to transform video calls with clever animated backgrounds and all sorts of cool effects. There’s big potential here, beyond messing around with friends. This could finally spell the end of boring slideshows and clumsy screen sharing. Youtubers and businesses alike can take advantage of the platform to create engaging video content.

It’s still in beta, but check out this awesome video preview.

We’re making new product to help you perform, present, and entertain on video. Works with Zoom, Google Meet, and many other video products. If you’d like to …