The Growth Letter by Tim Cakir - Issue #11

June 15, 2020

Happy Monday!

Summer is here, and things are starting to look brighter. This week I say goodbye and good luck to all my students at ESEI and GBS who I’ve been working with over the past few months.

I’ve collected some interesting resources which will help us look to the future and figure out how we can achieve success in a post-Covid world.

Highlights

My classes at ESEI and GBS have come to an end, and it’s been a wonderful experience to teach these dedicated students. The last few months have been challenging but we got through the course fully online and I couldn’t be prouder of all my students who’ve put in such great work.

I wish them all lots of success in the future!

Business Intelligence Masters group from ESEI

Good Reads

I’m really into personalised video as I think it’s a great way to differentiate and personalise your marketing. I’m working on a blog post on this very topic, but check out this short but informative podcast about video funnels.

How powerful is video? As a medium, it’s quickly gone from a marketing “maybe” to a “must.” Video can’t replace written content for every purpose, but used strategically video can be a huge differentiator. Hear Oli Bridge explain the psychology behind video’s extraordinary effectiveness. Once you understand the conversion potential, the time and effort required to produce videos (even short ones) will seem like a very wise investment.

I started meditating with Headspace a couple of years ago, and it changed my life. This is a breakdown of the unique content strategy that got them to where they are and it’s well worth a read.

In this article, we break down the content strategy the generates over 400,000 organic visitors and millions of video views every month.

I know first hand the challenges that come with building a company culture in a fully remote team. This is a helpful guide that is so relevant to our current times.

We’ve created an essential guide for you to follow clear steps to building and maintaining a positive remote work culture for your virtual employees.

The world of work was already changing, the pandemic only quickened the pace. These 8 work skills can help you adapt and succeed in the future.

2020 has been a strange, challenging and ever changing year so far. People, professionals, companies, brands, profit and non-profit organisations have been impacted with the consequences of a global…

The one thing on everyone’s mind right now is holidays. While some are waiting to travel abroad, others are looking for a getaway closer to home. The hospitality industry will bounce back, but they’ll have to adapt to people’s changing desires, and this article explains how they can do that.

As more and more countries ease lockdowns, here’s what should hotels and hospitality apps do as they re-open post COVID-19.

Who to Follow

Peep Laja is the founder of CXL, Copytesting and Adeft. He posted a powerful thread this week on advice he would give to his 30 year old self, which really hit home with me.

The latest Tweets from Pe:p Laja (@peeplaja). Geeking out on business strategy, leverage, and optimization. Founder @CXLdotcom @copytesting @useAdeft. Austin, TX

Tools

I’ve been taking a course recently where the instructor frequently gets interrupted by background noise from his children. It’s a common problem for many of us these days as we work from home offices. Krisp can help you cut background noise and improve the clarity of your calls.

With a single button, Krisp removes all background noises for incoming and outgoing calls. Increase your productivity by having professional and noiseless conference calls from anywhere.