The Growth Letter by Tim Cakir - Issue #13

June 29, 2020

Hi everyone,

This week I’ve got some interesting resources to share with you, including a detailed blog post from the founder of Superhuman all about how to work your way towards that elusive product/market fit.

Plus, I’ve been testing a new organization tool. I’m still deciding if it’s right for me but it could help me to prioritize my daily tasks more effectively.

As always, I welcome your feedback, so please get in touch if you have any questions to ask me!

Highlights

I’ve been working on an in-depth blog post all about personalized video marketing. It’ll be published this Wednesday, and I hope it’s going to be useful for those of you who are looking for an exciting way to update your marketing strategy.

Good Reads

In this fascinating piece , Superhuman founder Rahul Vohra talks about finding a reliable way to measure product/market fit. Because, if you can measure it, you can optimize it.

According to Vohra, when at least 40% of your users say they would be “very disappointed” if they could no longer use your product, that means you’ve arrived at product/market fit. He recommends you spend “half your time doubling down on what users already love and the other half on addressing what’s holding others back”

Read the full article to see how you can apply these techniques to your business. Thanks to Positive John for recommending this one!

Founder Rahul Vohra walks us through the framework Superhuman used to find product market fit.

What kind of reputation does your company have as a workplace? Check out this interesting blog post to find out how your employees can become powerful advocates for your brand.

People are any organisation’s most trustworthy resource, making your employer brand – your company’s reputation as a workplace – an incredibly important part of your branding puzzle. As it happens, the key to attracting more of this resource, and to be authentic while you do it, is to use those you already employ.

We’ve all read the scare stories in the news about how the pandemic may be driving us towards recession, or even depression. Now is the perfect time to diversify your income, so check out this list of affiliate programs that will give you the opportunity to earn some passive income.

Is it possible to make money online fast and easy? Here’s the best affiliate programs you can join today to do just that!

We’re watching more YouTube videos than ever - 3x as many, in fact. For more useful stats, check out this infographic that shows the impact Covid-19 has had on advertising.

COVID-19 spurred a huge increase in online media consumption, and that shift could be permanent. Here’s how advertisers can leverage technology to keep up.

Who to Follow

Martin Bell, from Bell Ventures. I enjoy his tweets about innovation and startup success, and he’s just launched 100 Tasks Playbook which sounds super exciting.

The latest Tweets from Martin Bell (@realMartinBell). Venture Architect | Tweet about leadership & innovation | CEO Bell Ventures | Ex-Rocket Internet (50 startups) | 100 Task Startup PLAYBOOK | Keynote Speaker. Berlin, Germany

Tools

I’m testing out Sorted 3 as a new way to schedule my to do list. I’m not sure about it yet, as I don’t normally put to do list items on a calendar, but it’s an interesting concept.

I need a bit more time to see if it’s for me, but it’s very easy to use so I recommend giving it a try, and tell me what you think!

Sorted³ has been crafted to make scheduling quick and easy. Try it for a few days and it may very well become a productive, yet enjoyable part of your day.