The Growth Letter by Tim Cakir - Issue #15

July 22, 2020

I’m feeling refreshed after a long weekend camping in the Costa Brava. Getting out of the city for a dose of nature was pure bliss and I can’t recommend it enough. It’s important to take time out and disconnect every once in a while.

Now I’m back in the city, and there’s a lot of rumours going around about a 2nd lockdown in Barcelona, but for the moment there doesn’t appear to be any official restrictions put in place. Let’s hope everyone behaves sensibly so it stays that way!

Highlights

We’re all worried about the repercussions of the pandemic and lockdown for business.

There’s some good news for the local economy though. Spain is set to receive a whopping €140 billion from the EU to deal with the fallout of the pandemic. That’s the second-largest amount to be handed out to a European country, after Italy, and I think Spain is going to need it.

Good Reads

Maybe you’ve heard of the “5 Whys”, but what about the 5 “And then whats”?

This is a really cool way to analyse your customers’ desires and identify their highest level needs. And then customize your marketing accordingly, of course.

The better you are at understanding what your customers want to accomplish in their lives, the better you’ll be at marketing. That understanding allows you to create the bridge between your customers’ needs and your brand’s communications. 

Here’s a great how-to article about cornerstone content. By first writing long, ultimate guide-style blog posts, then linking to secondary, niched-down topics, you build a well-structured blog that serves your audience’s needs and improves your chances of ranking in search - even for competitive keywords.

We’re going to break down the basics of cornerstone content and how to go about creating it. We’ll then go over how to use that content to promote your blog, capture leads and come up with amazing blog post ideas.

Some really interesting insights here about remote working, and how to build and maintain culture and connection while working from different locations.

7 strategies to help organizations establish strong remote connectivity, productivity, and balance in a changed world of work.

I enjoyed this examination of Listerine’s clever marketing strategy from years gone by. They turned a flaw (bad taste) into a selling point. Could you apply this to your business?

Listerine tastes awful. That’s a fact. Here’s the history and psychology behind why people love this superior mouthwash.

Finally, here’s some exciting psychology research that you can use to inform your marketing and boost growth.

Stop leaving money on the table and start using psychology in your marketing. Read about the research that will help you generate more conversions.

Who to Follow

Have you ever heard of Tiago Forte? He’s runs an excellent newsletter on productivity and shares his wisdom about how to value your precious time.

He came up with the “PARA” organization method, and his upcoming book “Building a Second Brain” will be on my reading list when it’s released.

The latest Tweets from Tiago Forte (@fortelabs). Founder @ https://t.co/N0Y8HMOn9q | Teaching @ https://t.co/SbhuWLrDYJ | Writer @ https://t.co/6TSw6vBuDK + the best productivity newsletter on the web: https://t.co/2tnNQA3KaJ. Long Beach, CA

Tools

You know how important segmentation, and personalization is, right? Well with Proof, you can create personalized experiences for every visitor to your website. You can also use it to leverage social proof by showing notifications of real customers as they take action on your site.

Why not schedule a demo and let me know what you think of it!

Proof lets you easily personalize your website for every visitor to increase conversions. Learn how your B2B company use Proof to increase leads, demos, and sales.