The Growth Letter by Tim Cakir - Issue #16

July 28, 2020

Happy Monday everyone,

I hope you are managing to stay positive and work hard despite the uncertainty which seems never-ending.

I’ve got some interesting resources to share this week. Learn about Gen Z ‘s spending habits, how to use machine learning to hack growth and a guide to writing better SOPs.

If you feel like your having too many meetings where nothing gets achieved, I might have the perfect tool for you to try: Fellow.

Good Reads

You can’t hack what you don’t track. This article explains how you can use machine learning to help you record and analyse data for more informed growth hacking.

The Insanely Useful Guide for Using Machine Learning to Growth Hack Read full article on the Obviously AI Blog. Subscribe and you won’t miss a beat!

How much do you know about Gen Z? The next generation is entering the workforce and starting to spend. Understanding their money mindset will pay off.

Gen Z is one of the most budget-minded age groups. To help brands market to them when they reach full purchasing power, here are 5 things they invest in.

SOPs - Standard Operating Procedures - is something I’m helping companies with a lot these days. Creating and documenting procedures can be draining in the beginning, but it’s an investment that will win you back time and money down the line.

Knowing how to write a procedure that will actually get used is the difference between success and failure. Boost your efficiency, and reliability with these 13 easy steps to writing great procedures.

Here’s an interesting article about how to do an SEO competitor analysis. It’s important to learn what works for your competitors and see what you can use yourself.

Have you noticed that you wrote an amazing content still your content is not ranking well in Google? But, your competitor’s content is ranking in SERP.

Finally, how do you achieve brand consistency throughout all your channels and messaging? By creating a style guide and sticking to it. Here’s an explainer on how to do that.

A brand style guide can prevent branding fails, thwart inconsistencies, and mitigate miscommunication. Here’s how to do it – Content Marketing Institute

Who to Follow

If you use Notion, chances are you’ve heard of Marie Poulin. She’s a “Notion master” and also helps companies to design workflows and improve productivity.

At first glance her systems look rather complicated, but her knowledge is impressive.

I’ve been taking Marie’s course and I had a lovely chat with her on Zoom yesterday evening where she inspired me with her beautifully designed workspace. Thank you Marie!

The latest Tweets from marie poulin (@mariepoulin). Designer of digital ecosystems, workflow consulting at https://t.co/i1UGosuJ7D. Plant mom. @notionhq Jedi Master. Host of Notion Office Hours https://t.co/fHcHN4ZlDb. BC 🇨🇦

Tools

I have a lot of meetings. I know it can sometimes feel like you talk in circles for hours, and nothing gets achieved or followed up.

Enter Fellow: a tool for streamlining meetings, making sure everyone stays on track and knows what their next action must be when the meeting is over.

I’m just trialling this out, but I hope it’s going to help me make meetings more structured and purposeful.

Fellow is the best tool for your team meetings: whether it’s a one-on-one or a staff meeting, build collaborative agendas, assign action-items & track conversation history all in one place.