The Growth Letter by Tim Cakir - Issue #17

August 04, 2020

Hello everyone,

This week I’ve been wondering how to get more out of what I read. Like many of you, I like to stay informed and consume lots of information to improve my life and work. I’m trying out a new tool to help me remember and apply the key points from articles and books I read.

I have some interesting resources to share with you, including a selection of impressive ad campaigns released during Covid times that are bound to inspire you to do something creative.

Good Reads

Everyone’s been talking about the amazing new Nike ad that reportedly took 4,000 hours of sports footage to make. Check out the post below for more inspiring ad campaigns.

As the COVID-19 storm continues, one thing is for sure: the world will never be quite the same again.

This helpful article from Exceed.ai will help you understand what you’re doing wrong when following-up on leads, and how to improve it.

Lead follow-up is hard. In an ideal world, you’d have a conversation with every lead, so you can understand where the lead stands in their buying journey, make sure that they have enough information to move down the funnel, and follow up at regular intervals until they are ready to make a purchase.

What if online events are more than just a temporary solution? There are various benefits to online events, as explored by Tomasz Tunguz in this post.

In this era, virtual events have replaced IRL events. Virtual events have many obvious benefits. No hotels, no event venues, no catering, no ensuring guests are in the right city at the right time. But there are unanticipated benefits that are only now coming to light. Many of our portfolio companies have experimented with virtual events quite successfully. We have done the same with our Office Hours program. These are some of the things that we have observed running vevents (may I coin a new word for them?

Here’s a really interesting article about the subtle ways AI will continue to change the way we do marketing in the coming years.

I’m not talking full-on paradigm shifts here. (“We do our marketing… on the internet.”) I mean the sly, step-by-way manner in which new tech slides neatly into your existing stack and subtly reframes…

Finally, here’s a collection of insights and wisdom from Sean Ellis, the father of Growth Marketing.

Planning a growth marketing campaign for your business? Here are learning from Sean Ellis that you should keep in mind to get maximum ROI on your efforts.

Who to Follow

Follow philosopher, author and marketing expert Ryan Holiday for wisdom and insights into the human condition.

The latest Tweets from Ryan Holiday (@RyanHoliday). Author of ‘Stillness is the Key,’ ‘Conspiracy,’ ‘Ego is the Enemy’ & ‘The Obstacle Is The Way’ https://t.co/JQU9XasYsw. Creator of @DailyStoic. Austin, TX

Tools

I’m trying out Readwise, a tool which promises to help you get more out of the books you read. You can track your reading and import Kindle highlights or save your favourite quotes from books. Readwise resurfaces them to help you grow your knowledge, learn and apply what you read, rather than just consuming.

Don’t let your Kindle highlights disappear.