The Growth Letter by Tim Cakir - Issue #7

May 04, 2020

Hi Guys,

Here we are, 8th week of Confinement and Spain is slowly opening up and is creating some possibilities for us to walk, jog and take kids for a walk.

If you do use these time slots for activities, please do follow the rules. In a picture taken from Saturday morning by the sea side between 100s of people only 1 seem to have a mask in this picture and this is scary as it means that the second wave wont be too far away.

Try to follow rules, I know we all miss the beach and the outside in general but let’s not lose all the hard work we did by staying home the last 2 months.

Stay home and enjoy some great content 😉

Highlight

You can replay last weeks workshop where I spoke about my Zen Space (Home Office), Zoom, Miro, Notion, Remote Games to play with friends, Krisp.ai and a few tips on how I work from home:

Technology To The Rescue - ESEI Guest Speaker Tim Cakir

Good Reads

If you don’t have a blog, it is a great time to start it now and here is a great guide that will help you start your blog:

You’ve just decided to create a blog. If you’re a business owner, you know it’s great for business. Learn how to start a blog with our step by step guide.

I still encounter many businesses that haven’t yet defined their positioning statement, if you haven’t done that exercise yet, here is an article to help:

Your positioning statement is how you ensure every touchpoint and interaction is a positive one that reinforces how you want your business to be perceived. So where should you start? First…

LinkedIn is an expensive platform for advertising but if you are in the b2b space and you have great content then LinkedIn advertising should be something for you to consider and experiment with ASAP:

If you are thinking of a new channel for advertising your business, LinkedIn can be under your consideration. The huge number of users using the

CLTV is key and here is an article on how to calculate it and how to increase it:

The most reliable metric to measure the bond of loyalty between your users is the Customer Lifetime Value. Here’s how it is calculated and can be increased.

I am working with an eCommerce client and over 70% of their revenue comes from organic, this means that SEO plays a huge role in the success of an eCommerce. Here is a guide on how to increase traffic to your store:

Ever wondered how important is SEO for eCommerce? I’m going to show you how you can drive buyers to your website with eCommerce SEO.

Tools

I am going crazy with VideoAsk these days, as you know lately I focused a lot on Bonjoro and now I am testing and experimenting with VideoAsk and I can tell you that there are some amazing possibilities with this tool:

The most effortless way to have asynchronous video conversations. Engage your community, recruit new talent, generate more leads, and much more.

I will share some of the results from my experiments with this tool but right now I am using it to gain some time during my classes. I sent a 5 step video questions to my students and they respond to each question with an individual video and I can already tell you that it saves me time + my students seem to enjoy this fun process.

Latest Blog Post

In my latest blog post I talk about my newly found love which is Standing while working.

It was Dr James A. Levine who once said “Sitting is the new smoking”. Many of his contemporaries believe that claim is exaggerated, but still — plenty of research shows that sedentary lifestyles are…

Latest News

Wednesday the 13th of May at 18:30 CET I will be speaking at an online event for Growth Marketing Barcelona.