The Growth Letter by Tim Cakir - Issue #8

May 11, 2020

Hi Guys,

As usual, Happy Monday!

Things are looking brighter as we are allowed to go for walks. I had the chance to get out for a walk twice last weekend. Did a nice walk on Friday where I met a friend half way where we actually both had 950 metres distance from our homes, so that was acceptable, and Saturday went for a walk just to stretch the legs a little bit. Make sure you do get out a little but of course don’t forget to follow the rules, distance between people, wearing masks, no close contact and just be a nice person in general.

Hope you enjoy this weeks newsletter.

Stay safe and healthy!

Highlight

This Wednesday the 13th from 6:30pm CET I will be speaking at an event. I will talk about the 3 fundamentals to achieve sustainable growth. Don’t miss out this event if you have a startup or you have a business where you still need to work on your data/dashboards, funnels and experimentation.

Don’t forget to sign up by clicking here and registering.

Good Reads

eCommerce businesses have been the ones that had a big chance on not losing revenue and growing while we are all at home. I teach Business Online at ESEI University and I have students that have started eCommerce businesses during this pandemic and they are already seeing some revenue. In this link you will find 40+ case studies to inspire you for your next eCommerce business:

A curation of the best, top-quality ecommerce case studies you need to read. Lots of lessons and growth hacks to implement for your ecommerce business.

During this crisis a few companies had to re-invent their business models and by doing so they keep the chance on staying alive and possible making greater things with their business during the pandemic. In this article you will read about 5 ways how business models can be changed to fit these hard times:

A strategic framework developed by scientists to understand what Growth Strategies is more suited to your market. Check this out and let me know if it helps:

You can use the Ansoff Matrix as a strategic framework to understand what growth strategy is more suited based on the market context. Developed by mathematician and business manager Igor Ansoff, it assumes a growth strategy can be derived by whether the market is new or existing, and the product is new or existing.

Please do not develop a product without testing! I have seen some really bad examples of product launches. Here is a guide on how to conduct effective product testing:

Leave nothing to chance by exploring the product testing process that leads to a delightfully smooth user-centric product.

CXL has some great content and in this article they talk about Demand Funnel:

What does it take to choose the right demand-gen funnel, make it airtight, and get everyone’s buy-in? Find out.

Tools

I always liked what Unbounce was all about but I had the chance to use Unbounce for a client a few months ago and to be honest I was very impressed on the ease for landing page creation but also dealing with like pop-ups, Mobile Version, Dynamic text and some other features make this tool a go to tool for landing pages:

Get more leads, sales, and customers with landing pages built just how you want in Unbounce’s drag-and-drop builder.