Why Most Managers Aren’t Effective Coaches, How you create Demand & more

Welcome to the new members of the Growth Letter who have joined us since last Tuesday. I hope you are enjoying the content. Feel free to send me a message on LinkedIn with your ideas and thoughts.If you like the newsletter, share it with others.

Today at a glance:

• Article: Why Most Managers Aren’t Effective Coaches

• Post: How you create Demand

• Media: How to become luckier

• Tool: Make awesome headlines for your ads

• Framework: How to Create a Newsletter

One Article:

Why Most Managers Aren’t Effective Coaches

Managers aren’t effective coaches due to focusing on deliverables. They haven’t been trained on how to develop their team or direct report; instead, they have directed members to complete a task or project. Managers need to have some key skills in their portfolios, and this article by Natalie Rothfels provides those insights.

One Post:

A great post by Peyton Walbeck on how demand is created. It’s not about just putting ads and getting revenue but understanding a customer journey and shaping a need. If products/services answer the 3 needs mentioned above, you have helped the customer's decision.

One Media:

Ali Abdaal has an amazing story from doctor to Youtube star. He is brilliant, and I love his content. His deep dive content with psychology professor Richard Wiseman is a must-watch. They discuss the basic principles and psychology of luck and how you can become luckier. You can watch the episode on Youtube.

One Tool:

Poll the People is a Google headline optimizer tool! Headlines need to do three things: 1) Tie in keywords2) Appeal to users across devices3) Speaks to users’ needs. Poll the people does that and helps you drive traffic for your Google Ads.Your Google ads will be well-researched and action-oriented with this tool.

One Framework:

I love creating my newsletter. I get to brainstorm ideas and share valuable information with others. It’s easy when you have the right system.

Here is a basic outline for you to start with a newsletter:

There are many ways to create a newsletter, but this is how I did it, and I hope it can help you create yours.

Tim’s Hiring Zone:

You can find growth-related jobs here.