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- Workspace makeover....The Growth Letter by Tim Cakir - Issue #39
Workspace makeover....The Growth Letter by Tim Cakir - Issue #39
Hey everyone,
My office has had a makeover and I’m absolutely loving the new look! I now have an L-shaped desk that can accommodate both office and music gear, and the height is adjustable so it can become a standing desk.
I think your environment is so important if you want to be productive, focused, and actually enjoy working. If you’re working or studying from home, you have to make sure your office is tidy and comfortable. Lighting is important, and it’s always good to add something that makes you smile, such as a plant or photo.
Good Reads
There are some great tips here about how to create better customer personas. The problem, the author claims, is that standard customer personas rarely help us take action and do things differently.
Boss: “We need marketing personas for each of our customer targets."You: "Got it. What problems are these personas meant to solve?"Boss: "You know, um…
Keyword cannibalization sounds scary…and a bit techy as well. What is it, why is it bad, and what can you do about it? Here’s a blog post to explain.
Keyword cannibalization is real and can negatively impact your traffic and revenue if you don’t address it right away. Here are 8 proven ways to fix or prevent the issue.
Looking for a quick way to improve customer service? It could be as simple as saying “I” instead of “we”. Some interesting data here suggests that customers prefer it when agents speak in the first person.
Use ‘I’ (“I’m happy to help”) instead of ‘We’ when interacting with customers to increase satisfaction and sales (19% and 7% in the study). Using ‘You’ in interactions has no benefit.
If you’re an SEO specialist, or looking to become one, you’ll enjoy this list of non-SEO tools that can still help with SEO.
Let’s talk about the top SEO tools that aren’t actually SEO tools. These apps can help SEO specialists do their job and get better results.
Who to Follow
I really enjoyed this speech from Simon Sinek about how to set a meaningful vision for you company! Watch the video and while you’re at it why not give him a follow for more insightful content?
3 things that make a vision meaningful
Tools
It may not be strictly a tool, but Reforge is an online subscription platform where you can learn from the sharpest minds in tech.
There are deep-dive intensive programs on product management, experimentation, monetization, and growth strategy.
Reforge is masterclasses for experienced practitioners who want to continue leveling up their skills.